In Belgium, Coca-Cola Services covers marketing and brand activation activities for the brands owned by The Coca-Cola Company. Coca-Cola is constantly working on optimising its portfolio: from reducing sugar in beverages to introducing new innovative products. In addition, we work closely with our bottling partner, Coca-Cola Europacific Partners (CCEP), to reduce our impact on the environment by returning water to nature and promoting recycling.
Our office in Brussels includes Coca-Cola’s second largest innovation centre and a plant where our R&D and technical associates work on product, equipment and packaging innovations, development, and quality control for many countries beyond Europe.